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EasyJet Allocated Seating

EasyJet today announced that from November 2012 all flights across their network will feature allocated seating.

It was only a few weeks ago that we told you about Easyjet's allocated seating trial and what a difference it had made to a recent trip to Malaga.

Well, it seems that EasyJet have been listening to the 800,000 passengers during their allocated seating trial which spanned 6,000 flights through the summer. 70% of these passengers felt that it improved EasyJet's present system of boarding and apparently, 60% of passengers during the trial said that they were more likely to fly with Easyjet because of this improvement.
 
So, what were the favoured seats during the trial? Well, it seems that passengers chose seats on the left hand side of the plane with seats A, B and C being preferred to D, E and F. The best selling seat on longer flights was 1A while the shorter flights favourite seat was 6A. The seats that everyone avoided the most was 16B on short flights and 19B on the longer flights.   
 
Carolyn McCall, Chief Executive of easyJet, said “This is an example of easyJet trying to do all it can to make travel easy and affordable for our passengers. Our customers asked us to trial allocated seating and we are really pleased with the positive passenger feedback during the trial. As importantly, we have shown that we can do so while delivering strong on time performance – the most important driver of passenger satisfaction.” 
 
Easyjet have said that the allocated seating on trial flights will continue and the roll out dates across the network are: 
 
Services to/from
Gatwick South, Luton, Stansted, Southend, Bristol and Glasgow will be on 13th November 2012

 
Gatwick North, Milan Malpensa, Rome Fiumicino and Paris Charles de Gaulle will be on 20th November 2012
 
Belfast, Edinburgh, Liverpool, Manchester, Newcastle, Basel, Geneva, Lyon, Nice, Toulouse, Paris Orly, Madrid, Lisbon and Berlin Schönefeld will be on 27th November 2012.
 
Allocated seating is free, but you do have the choice to select a seat at the point of booking from three different category of seating which is as follows:

£12 for extra leg room (front row and exit rows)
£8 for up front seats (row 2-5 on A319 or 2-6 on A320)
£3 for any other seat
 
Easyjet say that “EasyJet plus! annual cardholders and Flexi Fare customers will be able to select a seat free of charge as well as continuing to enjoy the benefits of Speedy Boarding’s dedicated check-in desk and Speedy Boarding – allowing them to board the aircraft first.”
 
Easyjet's Cheif Executive, went on to say “Allocated seating gives all our passengers a better boarding experience and offers the choice of selecting a seat to those who want to. On trial flights the majority of passengers were simply allocated seats when they checked in. Some passengers chose particular seats with bestselling seats usually those near the front, for those who wish to get off the aircraft quickly at their destinations, and exit row seats with their extra legroom.
 
“We are confident this move will make our current passengers happier when flying with easyJet and will attract new passengers to fly with us in future.”
 
As far as WhichHoliday.TV are concerned, this really is a positive move by EasyJet, we are confident that it will ease stress for passengers who hate the onslaught of boarding that we have all become so accustomed to.
 

 

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